CEHTR: distinctive womenswear designed to last
CEHTR (pronounced “setter”) is an independent womenswear brand founded by Aysat in Leicester, England in October 2025. The name means Cause Everybody Has That Right: the right to dress well, with intention, at every stage of life.
CEHTR creates distinctive, architectural pieces with considered proportions, quality materials and intentional production. The aim is to make forever pieces: clothes chosen to be worn and kept beyond a single season.
Materials and making
Materials and manufacturing locations vary by piece. The original Wadou jeans and shacket were made in England using Italian cotton denim. Cumulus is made in China from 100% cotton denim. Sandra is made in China from a 70% cotton, 30% wool blend. Please refer to each product page for its specific materials, origin and care information.
Designed by founder Aysat
CEHTR grew from Aysat’s fashion content and conversations with women about dressing with confidence and making thoughtful wardrobe choices. The brand brings that perspective into clothing through strong design, considered proportions and limited production.
Explore the guides
For current product details, availability, shipping and returns, see the relevant product pages and store policies. Contact hello@cehtr.com.
